Small Business SEO Checklist
An interactive checklist to help you improve your small business website seo.
46% of all searches on Google are seeking local information. (Source) and 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Source) There is so much information out there and it's confusing to determine if the information you are getting is legitimate or from a snake oil salesman.
I have put together this checklist as a guide to small business search engine optimization, check off the items on this list to see where you are at in your journey to improve SEO.
Small Business SEO Checklist
- Do Keyword Research
- Get a Website
- Setup & Optimize Google My Business
- Leverage Social Media
- Ask for Reviews
- Bake SEO into your URL's
- Enhance Page Titles and Descriptions for SEO
- Monitor and Update Backend SEO
Page Index
- Do Keyword Research
- Get a Website
- Setup & Optimize Google My Business
- Leverage Social Media
- Ask for Reviews
- Bake SEO into your URL's
- Optimize URL's for SEO
- Monitor and Update Backend SEO Backend SEO
Do Keyword Research
Keyword research is always the first step when starting SEO, find the keywords that receive traffic in your industry and build a list of keywords including short and long tail phrases.
Get a Website
Your website affects your SEO. So if you don't have one already get one ASAP! Here is the list of 12 SEO ranking factors you Absolutely need to pay attention to if you want to rank on the first page of google.
- A Secure and Accessible Website
- Page Speed
- Mobile Friendliness
- Domain Age
- URL
- Domain Authority
- Optimized Content
- Technical SEO
- User Experience
- Links
- Social Signals
- Business Information
Setup & Optimize Google My Business
Did you know that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours? Knowing this information we can assume having a website and being listed on local results is incredibly important.
Leverage Social Media
Did you know that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours? Knowing this information we can assume having a website and being listed on local results is incredibly important.
Ask for Reviews
92% of B2B buyers are more likely to purchase after reading a trusted review. (Heinz Marketing, 2017) Reach out to your customers who have shared a good experience with your product or service and ask them to leave you a review. You can give them a link to review you on google by searching for your business on google, on the right of your business search result, click the button titled "Write review", copy the URL in the address bar at the top of the browser.
- Search for your business on Google
- On the right of your business search result, click the button titled "Write review"
- Copy the URL in the address bar at the top of your browser.
Bake SEO into your URL's
Create your URL's to include the keywords of the page title and match the content on the page. This will help search engines see your page as relevent for your keywords, helping it rank higher.
Enhance Page Titles and Descriptions for SEO
Create your URL's to match the content on the page. Optimize your page titles to include relevent keywords and phrases. This will help search engines see your page as more relevent giving it higher rankings.
Monitor and Update Backend SEO
Monitor your websites progress with Google Analytics and Google Search Console. Find search queries that your pages rank for and improve the SEO to increase that pages traffic. Keep up on current SEO news and Google Search Algorithm updates so your site doesn't get hit with penalties.