10 Free Do It Yourself SEO Tips

Do you need to boost your website's SEO? No problem!

Don't have the funding to hire someone for SEO yet?

Here we are sharing with you 10 tips and tools that will help show you how to do seo yourself and get results.

Without further ado.

1. Keyword Research

   Keyword research is the main building block of any SEO campaign.

   Why you ask? Because keyword research tells you what people are really searching for in your niche.

   Most likely you understand the vocabulary used within your industry, this often differs from what your consumers are actually searching for.

   Google Keyword Planner is always the go-to keyword research tool, although you will need an active Google Ads campaign to get the most out of the tool.

   My favorite free alternative is Niel Patel's Ubersuggest, this is a free google autocomplete scraper.

   Another note on keyword research is to ensure you are thinking about the intent behind the search.

   Learn more about keyword research in our blog post! Baker Web Solutions keyword research article.

2. Study Your Competition

   This is where you can start to figure out what works for others in your industry and what your consumers are looking for in terms of user experience, website layout, and content.

   Conduct some searches for the most important products and services you offer, take note of The top websites in the searches and what they have in common and what is different to yours.

   You can put them in the Ubersuggest tool to get a breakdown of the website and the ranking factors.

3. Plan Your Website

   Now that you are equipped with an understanding of how your consumers will be searching for your products and services, as well as some ideas of what works from your competitors, it is time to plan out your website.

   Build a model of your site listing all your pages and the corresponding keywords, each page should have keywords tied to it in order to optimize your site.

   Utilize long-tail keywords in order to drive traffic from users looking for specific search terms such as "how to do seo yourself for free".

4. Build & Optimize Your Site

   Now its time to build your pages, content, and optimize it for the web. This requires website design, development, and on-page seo work.

   Any website in 2019 should be mobile responsive to ensure your website displays beautifully on the wide array of devices available. This will help your google rankings as the SEO algorithms factor mobile first design into google ranking factors.

   Utilize long-tail keywords in order to drive traffic from users looking for specific search terms such as "how to optimize seo for free".

5. Post Content Regularly

   Post content regularly, decide on a frequency that you will post, generally either weekly or monthly updates. Keeping it consistent is the key.

   Your content is what will attract in consumers at the top of your marketing funnel, publish original content to build your brand on the web.

   Build a model of your site listing all your pages and the corresponding keywords, each page should have keywords tied to it in order to optimize your site.

   Utilize long-tail keywords in order to drive traffic from users looking for specific search terms such as "how to do seo yourself for free".

6. Build social media networks

   Join a few social media networks such as Facebook, Instagram, LinkedIn, or one of the many others.

   Social media gives you a platform to connect and show your content in front of prospects and consumers.

   Creating engaging content will help your social networks expand!

7. Install and Configure Google Analytics

   Google Analytics allows you to monitor and analyze the traffic that comes to your site.

   This tool gives you insight on how users find your website, how long they stay, what devices they use, and much more.

   Learning to utilize this data will allow you to make changes to your site to optimize for how users use your site.

8. Upload a Sitemap

   Upload a sitemap so search engines can have a blueprint of your website. This will help your site rank faster and consistently.

   Structuring your site to include a page for each product or service will greatly improve SEO over grouping them all in one place.

   Remember google ranks web pages not web sites.

9. Utilize Free SEO Resources

   Utilize Free SEO Resources such as our blog.

   Here are some useful free resources.

   • Moz's Free Seo Tools These include a keyword explorer, link explorer, Mozbar chrome extension and more!
   • Subscribe to search engine land for updates to googles algorithms and loads of helpful content.
   • Brian Deans Youtube channel will give you insight on what has worked for him as well as other useful information.

10. Subscribe to our newsletter for more SEO tips

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We are excited to continue sharing our knowledge with you on this blog. Cheers! -Dallan